RPC RULE 7.1
            COMMUNICATIONS CONCERNING A LAWYER'S SERVICES


  A lawyer shall not make a false or misleading communication about the
lawyer or the lawyer's services. A communication is false or misleading if
it contains a material misrepresentation of fact or law, or omits a fact
necessary to make the statement considered as a whole not materially misleading.

Comment

  [1] This Rule governs all communications about a lawyer's services,
including advertising permitted by Rule 7.2. Whatever means are used to
make known a lawyer's services, statements about them must be truthful.

  [2] Truthful statements that are misleading are also prohibited by this
Rule. A truthful statement is misleading if it omits a fact necessary to
make the lawyer's communication considered as a whole not materially
misleading. A truthful statement is also misleading if there is a
substantial likelihood that it will lead a reasonable person to formulate
a specific conclusion about the lawyer or the lawyer's services for which
there is no reasonable factual foundation.

  [3] An advertisement that truthfully reports a lawyer's achievements on
behalf of clients or former clients may be misleading if presented so as
to lead a reasonable person to form an unjustified expectation that the
same results could be obtained for other clients in similar matters
without reference to the specific factual and legal circumstances of each
client's case. Similarly, an unsubstantiated comparison of the lawyer's
services or fees with the services or fees of other lawyers may be
misleading if presented with such specificity as would lead a reasonable
person to conclude that the comparison can be substantiated. The inclusion
of an appropriate disclaimer or qualifying language may preclude a finding
that a statement is likely to create unjustified expectations or otherwise
mislead a prospective client.

  [4] See also Rule 8.4(e) for the prohibition against stating or implying
an ability to influence improperly a government agency or official or to
achieve results by means that violate the Rules of Professional Conduct or
other law.


[Amended effective September 1, 2006.]